In less than 2 weeks we will be indulging in some amazing local craft beer, alongside the beautiful people from Pretoria and surrounding areas, whilst listening to awesome local live music. If you are not familiar of what i am referring to, its the CAPITAL CRAFT BEER FESTIVAL, taking place at the Voortrekker Monument on Saturday, 13th June. With over 100 beers to choose from, from over 25 different breweries, you best come with a spare liver for this on. One of those breweries, and arguably one of the most famous one, JACK BLACK BREWING COMPANY, had a quick chat with us ahead of this rad event, this is what they had to say:
Interview: JACK BLACK BREWING COMPANY
MA: Good day guys… pleasure to be chatting to you! Would you mind giving us a quick introduction to JACK BLACK BREWERY, where you are from and how it all got started?
We founded Jack Black Brewing Company in Cape Town back in 2007. We’d been living overseas for years and enjoying incredible craft beer. We had experience in the industry, and upon visiting South Africa on vacations back home, saw there was a real opportunity to bring the country the kind of beers they were seriously missing out on. At the time craft beer was unknown to most, and we set out to change that.
MA: How many years has JACK BLACK been around for?
About 8 years now…
MA: What are the beers that you offer at your brewery?
Butcher Block Pale Ale
Lumberjack Amber Ale
Skeleton Coast IPA
(…and more coming soon!)
MA: What have been some of the major challenges for your brewery over the years?
Like any small business, we’ve gone through our share of growing pains, but the biggest hurdles came in the first few years educating folks about what it means to be craft. We also co-founded a movement known as “We Love Real Beer” which was huge in helping us spread the message.
MA: Micro Breweries and locally made beer is fast becoming in demand and highly attractive. How have you seen the change in mindset of local South Africans over the years?
For sure, there has been a major shift in the mind of South Africans, for the positive. In fact globally craft beer has been going from strength to strength over the last 10 years. People are more conscious about what they’re eating, what they’re drinking and genuinely care about the story and ingredients behind the products they consume.
MA: You will have a stand at the CAPITAL CRAFT FEST 2015 in Pretoria, are you guys excited for this?
Pretty sure our flagship Brewers Lager will be a hit, although we hear you folks in Pretoria love a good Pale Ale too.
MA: Before we let you go, we have seen that you have recently joined forces with Park Acoustics. How has this relationship been for you guys and has the response been positive?
We have been overwhelmed by the positive response we’ve had since joining forces and are really looking forward to the future.