[interview] Elysium Brewing Company – Hermanus Craft Beer Festival

[interview] Elysium Brewing Company - Hermanus Craft Beer Festival

The annual Hermanus Craft Beer Festival returns to the picturesque coastal town of Hermanus this festive season on 22 December 2017.

Start your Christmas celebrations early this year and bring your family and friends to the whale mecca for a fun filled day of great local beer to quench your thirst whilst surrounded by live music from fantastic musicians.

To soak up some of the alcohol, a range of food trucks will be on site selling their tasty treats and gourmet goodies. The event is also family-friendly with plenty of activities to keep your little ones busy. Bring a picnic blanket and camping chairs and while you are sampling all the goodness of the cold ones on offer, kids can run wild and experience the joy of the safe play area.

Date: Friday, 22 December 2017
Venue: Hermanus Cricket Grounds, Jose Burman Drive, Hermanus
Time: 10AM – 8PM
Entrance: PRE-SOLD: R85 (Includes Plastic Cup) | R100 (Includes Branded Glass) | R50 (Children 12 – 17) | Free (U/12) (All prices excludes R5 booking fee.)
DOOR: R100 (Includes Plastic Cup) | R130 (Includes Branded Glass) | R50 (Children 12 – 17) | Free (U/12)

Bookings: quicket.co.za
Facebook Event: http://bit.ly/2Ae4cXC

Interview: Elysium Brewing Company

[interview] Elysium Brewing Company - Hermanus Craft Beer Festival
MA: Hello there, how you doing today? Its a pleasure to be chatting to you! I am doing well thank you, and pleasure chatting to you too.

MA: To get started, do you mind giving us a quick introduction to how Elysium Brewing Company got started and where in SA you are from? 

We are from Maitland in Cape Town, and it started as a hobby that turned into a journey to create amazing tasting craft beer. We wanted to create the perfect balance of taste and aroma, an obsession with ingredients and an exploration of techniques. You will love our beers as much as we love creating them.

MA: How many years has Elysium Brewing Company been around for? 

We have only been around since September 2017

MA: What are the beers that you offer at your brewery? 

We offer a German style Lager and an American Pale Ale for the moment.

[interview] Elysium Brewing Company - Hermanus Craft Beer Festival
MA: What have been some of the major challenges for your brewery over the years? 

Over the few months we have been around the major challenges are cost as the bigger breweries produce beers at lower cost, and retailers they tend to keep brands that their customers ask for and not always open to giving their clients beers from new breweries as they think it might not sell.

MA: Micro Breweries and locally made beer is fast becoming high in demand and highly attractive. How have you seen the change in mindset of local South Africans over the years to local craft beer? 

As South Africans we getting exposed to new craft beer styles and want to explore more, which is great for the industry as it allows for us as brewers to become more creative. And the consumers want to try the new styles of beers and they follow you on your social media pages to see whats new and exciting.

MA: You will have a stand at the Hermanus Craft Beer Festival this year. Are you guys excited for this years festival? 

Yes we are as this will be our first Hermanus Craft Beer Festival. Last year this time as I was at the festival tasting beers and this year I am showcasing my beers.

[ticket competition] Hermanus Craft Beer Festival - 22nd December

MA: Lets make a prediction… which of your beers would be the best seller on the day? 

Without a doubt our Lager, its always a hit with the festival goers.

MA: Are there any special mentions you wish to make, praising the people who have helped put craft beer on the map in SA? 

Yes there is Devil’s Peak, Darling Brewing, CBC and Woodstock Brewing as they are setting trends and paving the way for us, and most of the other micro brewers out there we are a really tight community and always willing to give advise and help.

MA: Where can we get hold of you on social media? 

Facebook: Elysium Brewing Co.
Instagram: @elysiumbrewing

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