[interview] DECEMBER STREETS Release Their PART 2 Music Video For STAY BY ME

The December Streets - Mixed Apples feature

Part 2 of the music video for DECEMBER STREETS’ latest single, STAY BE ME has recently been released. The band released the first music video / Part 1 for the single in September 2014. We bought up with them for a quick interview.

A new direction in sound for the band is evident from the single, STAY BY ME. The band describes the song as an explosion of their continual exploration of music to create a sound that captures the high energy, fun, soul and the new added layer of depth to the music they love to create. It amplifies their new massive yet refined sound, with the rebound catchy DECEMBER STREETS melodies always present.

Stay By Me is a song that tackles the story of a break up through the journey of being alone/lonely, finding comfort in various aspects of life that aren’t always the best roads to be wondering down, but which can also be fun.” 

The December Streets - Mixed Apples feature The December Streets - Mixed Apples feature

For Part 1 of the music video, the band asked Run Jump Fly Creations to come up with a concept for the video. The band then created an open music video shoot, where under the supervision and direction of Run Jump Fly, they opened the creative process to the public to get involved in shaping the direction of the music video. The only boundary was that it had to be shot on two escalators. The original concept evolved in this way, where so many people arrived on the evening of the shoot, dressed up in outfits and ready to show off their ideas and dance moves.

On the same evening of the shoot, two brilliant dancers from Kryptonite Dance Studio arrived with a dance routine on the escalators that made the band’s jaw hit the floor. It was so powerful that the band decided it needed a video of its own, which is how STAY BY ME PART 2 came to life.

Although vastly different, the concepts for both videos in fact follow a similar narrative. In both videos Run Jump Fly Creations created a video for the band that would capture the high energy and fun vibe of the song, whilst containing a deeper, darker side to it.

The December Streets - Mixed Apples feature

CONTRAST BETWEEN PART 1 AND PART 2

The first video starts with the darker side where Tristan aimlessly wanders down the escalators, lost and lifeless, running into various obstacles along the way but not initially partaking in it. This relates to the lonely feeling after a break-up. Towards the end he starts to get involved and partake in the scenes, ending on a happy high note.

The second video starts off the other way around, playing on the typical love at first sight scenario. The two dancers spot each other on the escalators, then continually dance towards each other to stay close to each other, mesmerised by each other. This captures the high energy felt in the beginning of a love story. As the video progresses, they get tired and realise they can not stay together, as hard as they try because the escalators are continually pulling them apart.   

“As hard as we try to stay together, life can keep pulling us apart if we let it. Run Jump Fly perfectly captured the meaning of the song in both videos.”

The December Streets - Mixed Apples feature

INTERVIEW

MA: Hey guys… nice to be chatting to you again. How have you guys been?

Hello there! Its been a while yes, great to be in contact again! To be honest, things have been an awesome whirlwind mixture of interesting things. So we have been absolutely great thanks haha!

MA: For those who didnt catch our previous feature…do you mind giving us a quick 101 on The December Streets?

101 December Street is the place where 5 friends who met at the university of pretoria in 2009 come together & form the indie-pop group you are currently chatting to. See what I did there?  Anyways, since we met we have been adventuring the unpredictable SA music scene & exploring sounds to reach the massive, defined & refined sound that we are working on at the moment. Its really a lot of fun & hard work.

MA: Coming to the last bit of the year, can you give us some of your highlights of 2014 thus far?
I can’t actually believe this year is coming to an end?! Of all the crazy things we have been upto, the ultimate highlight was meeting the two producers (Francoise & Rudolph) of Blakk Productions. We have been working together with these genius guys for the past year, shaping & refining our sound into the direction we want to take it. Another rHighlight has definitely been the release of our first single stay by me on radio & MTV, as it showcases our fresh sound and direction. The response to it has been incredible.
MA: We understand that you have just released your latest single, STAY BY ME, along with a video…. Do you mind giving us the story behind the song? Why have you chosen it as your latest single?

We chose stay by me as the first single off the album for 2 reasons. Firstly it captures our new songwriting process and sound so well, exploding the massing, energetic & catchy vibe. Secondly, it shows the deeper, more thoughtful process we have put into the song writing. Everyone knows December streets as the party collage band, and we are here to show you the other side. While the song can definitely be interpreted as a love story, it actually revolves around a heartbreak & the meaningless encounters that can come with the loneliness thereof.

MA: The music video is shot entirely on a set of escalators. Pretty rad concept!!! Who’s idea was it for this video??

Haha, thanks, we also though it was such a killer idea! The concept is actually the brain baby of a brilliant creative company called Run Jump Fly Creations. We knew we needed something out of the box, visually captivating, interesting & something that would capture the energy & feeling of the song. So we approached these guys to come up with a concept that would do exactly this, and I believe they nailed it on the head!

The December Streets - Mixed Apples feature

MA: How has the response to this new single been thus far?

Its been out of this world. Its always a little nerve wrecking introducing a new style to people who already know our sound so well, but luckily fans can hear that its the same old December streets, with a powerful, fresh element to it. Luckily people are loving it so far

MA: What has you most excited about the local music industry at the moment?

I believe the opportunity to make an impact with the music you are creating. Its a small industry and can be very supportive is approached correctly.

MA: Is there anything else that you are working on that we might be interested in?

We are finishing off the rest of the album at the moment, and it is sounding mind blowing. Honestly, I can’t wait for everyone to hear it.

MA: Where can people follow you?

Check us out on most platforms.
Instagram: December Streets

Watch the video for STAY BY ME PART 1 here!

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